PRESS RELEASE
Prophet Ranked Second in Marketing Category in Prestigious German Hidden Champions of Consulting Award
December 17, 2025
BERLIN – Prophet, the Uncommon Growth Company, is pleased to announce that it has been listed as second in the Marketing category of the 2026/27 Hidden Champions of Consulting Award.
Covering 20 functions and 11 sectors, the Hidden Champions Award is recognized as one of the leading distinctions for consulting firms in the German-speaking region. It honors consultancies that, through an extensive benchmarking process, are rated by clients as equal to or better than global top tier management consulting firms.
The award, conducted by the Wissenschaftliche Gesellschaft für Management und Beratung (WGMB), is a privately funded research institute committed to practical insight, academic rigor and independent analysis. WGMB examines current management and consulting topics and evaluates the capabilities of leading consulting firms. Its assessment is based on feedback from more than 1,000 executives across Germany, Austria and Switzerland.
“We are honored by this mention,” said Tobias Baerschneider, Senior Partner at Prophet. “Being placed among the top specialist consultancies in the German-speaking market underscores the trust our clients place in us to create meaningful impact. It reflects the dedication and expertise of our entire team.”
“Prophet’s performance is noteworthy,” said Prof. Dr. Dietmar Fink, Academic Director of the Hidden Champions of Consulting study. “Although the firm was neither part of the formal evaluation nor nominated by the jury, it emerged as the second-highest-rated consultancy in marketing. This is the first time in the 23-year history of the study that clients have repeatedly highlighted a company that was not part of the study.”
About Prophet
Prophet is the Uncommon Growth Company — accelerating impact for business and marketing leaders through consulting, experience, and creative services.
With 15 global offices and 500+ strategists, analysts, creatives, marketers, digital experts and change agents, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Salesforce, Google, Marriott, Netflix, Amazon, T-Mobile and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward. Prophet.com