Summary

In Asia, effective collaboration is paramount to unite a diverse set of countries and strive towards a common goal.  

Our latest global research report, “Catalysts: The Collaborative Advantage,” unveiled that companies in Asia value collaboration more than other regions, but lag in execution. How can the region work to close the gap? 

In this webinar replay, leaders from Prophet’s Organization and Culture practice and the APAC team share insights from our latest global study, introducing clear pathways for leaders to prioritize and accelerate the efforts to build their collaborative muscle. 

Learn how effective cross-organizational collaboration can help your business unlock transformational growth through a holistic, human-centered approach.  

Key Takeaways

• How Prophet’s Collaboration Flywheel helps deliver better, more impactful outcomes faster over time through a 3-phase approach.
• Characteristics unique to the APAC region, and why effective collaboration is paramount to unite a diverse set of countries and strive towards a common goal. 
• Actionable tactics and case studies to unlock collaboration in today’s ever-evolving organizations with remote, hybrid and face-to-face workplaces and the future opportunities for improvement.   

Download the presentation PDF.

Summary

Collaborative initiatives are becoming even more critical. Mounting evidence shows organizations that demonstrate effective collaboration across their business also benefit from having a greater resilience – particularly essential in these challenging times. Mastering it allows businesses to act nimbly, anticipate, adapt and respond to incremental and sudden changes – benefiting customers, employees and the bottom line. The trouble is executing it effectively.   

As hybrid and remote working proliferate and disruption becomes the norm, it’s never been more important to ask: Are we collaborating effectively?  

In this webinar replay, leaders from Prophet’s Organization and Culture practice discuss the results of their latest global research report, “Catalysts: The Collaborative Advantage.” 

 Learn how to unlock the power of collaboration across all working environments through a holistic, human-centered approach and how to structure collaboration to ensure resilience is achieved.  

Key Takeaways

• Why collaboration is a muscle that can unlock the potential of a more human-centered and resilient organization.
• Actionable tactics to unlock collaboration in today’s ever-evolving organizations with remote, hybrid and face-to-face workplaces and the future opportunities for improvement.   
• The enhanced business outcomes and benefits of effective cross-organizational collaboration.

Contact us to learn how Prophet can help you unlock resilience with the power of collaboration.  

Collaboration is the future of work, benefiting customers, employees and your bottom line. The trouble is executing it effectively. As hybrid and remote working proliferate, it’s never been more important to ask: Are we collaborating effectively?

For business leaders, it’s imperative to find the right way forward. Siloed work, detached from organizational goals, is still common.

The latest global research from our Organization & Culture practice offers actionable tactics to unlock the power of collaboration across all working environments through a holistic, human-centered approach.

A focus on cross-organizational collaboration is another means to accelerate transformation. This report outlines the three phases organizations need to progress through in order to evolve their understanding of effective collaboration and drive better results.

Key Takeaways:

• A deep dive into collaboration today and the opportunities in remote, hybrid and face-to-face workplaces
• A new model: Prophet’s Collaboration Flywheel, helps leaders and organizations move toward a collaborative environment that is sustainable and delivers more impactful outcomes faster over time
• Understanding collaboration as a muscle and its power to unlock the potential of a more human-centered organization and accelerate transformation
• The enhanced outcomes and benefits for the business and individuals – beyond financial gains

Prophet’s brand experts join executives from Sony and Teladoc Health to share the results of and discuss the most relevant brands in the seventh annual Prophet Brand Relevance Index® (BRI).

In this year’s Index, we asked more than 13,500 U.S. consumers about what brands are most relevant to their lives. Watch the webinar for insights on more than 293 brands across 27 categories.

Key Takeaways

• A new pattern of relevance emerged. Brands are finding new and unforgettable ways to deliver experiences in the new normal by connecting to us as humans – appealing directly to the head and the heart.
• Brand relevance = growth. The top 50 brands saw 133% more growth than the S&P 500.
• How are top-ranked brands are winning with consumers? See which trends – from tapping into authentic expression to enabling self-care – consumers say they can’t imagine living without.

Panelists

• Steven Fuld – SVP, Marketing at Sony Corporate
• Stephany Verstraete, Chief Marketing and Engagement Officer at Teladoc Health
• Scott Davis, Chief Growth Officer at Prophet
• Marisa Mulvihill, Partner, Head of Brand & Activation at Prophet
• Christine Brandt Jones, Senior Partner, Head of Insights
• Chris Burzminski, Associate Partner

The Prophet BRI serves as a roadmap for building relevance with consumers, the type of relevance that leads to business growth. Contact our team to learn how to apply the insights from the 2022 Index to your organization.

Prophet asked more than 13,500 consumers in the U.S. about the brands that matter most in their lives today. We measure their relationship to 293 brands in 27 categories, looking closely at 16 attributes. A new pattern of relevance emerged in this research: Brands are finding success in our new normal by connecting with us as humans—by appealing to the head and the heart.

“Brands are finding success in our new normal by connecting with us as humans—by appealing to the head and the heart.”

Download the Index.

Mark your calendars, brand watchers. We are getting ready to release our seventh edition of the Prophet Brand Relevance Index®, and it’s full of surprises. Without giving too much away, we can tell you that we have 96 new brands in the study this year, many of which landed in our top 50 brands. And as we’ve seen in previous years, relevance continues to be a key driver of growth – with the top brands outpacing the average growth rate in the S&P 500.

The new crop of winners shows that while relevance has always been a moving target, two years of seismic shifts in consumer behavior have solidified the way people adopt and abandon brands. And these changes go far beyond the obvious. Of course, digital matters more than ever. And we can see brands that have made intelligent moves to meet these cultural moments are those making the biggest gains.

For the second year in a row, that’s meant honoring how much time people are spending at home. It’s not just where the heart is—it is where the head is, where the body is, where everything is. And so, it is no surprise that every single brand in our top twenty-five represents an aspect of our home life. And a number of brands in the top 50 show that as the pandemic evolves and confidence builds, people are itching to come out of hibernation.

But more importantly, our brand thought leaders discovered that new patterns of relevance are emerging. The team includes:

• Scott Davis, chief growth officer
• Marisa Mulvihill, partner, global head of brand & activation
• Christine Brandt Jones, senior partner, global insights
• Chris Burzminski, associate partner

“We’ve found that the four components underpinning our relevance research are as meaningful as ever,” says Mulvihill. “Brands still derive their relevance from customer obsession, ruthless pragmatism, pervasive innovation and distinctive inspiration. Yet as we continue to refine the science of relevance and interpret post-pandemic changes, these components express themselves in new ways.” Based on responses from 13,500+ U.S. consumers, we looked at 293 brands in 27 categories. We’ve discovered that brands are finding success in our new normal by connecting with us through three distinct avenues.

Brands that solve life’s frustrating problems are leading the first path to relevance. These ruthlessly pragmatic, pervasively innovative brands stand out by fueling the current need for self-reliance and DIY confidence. As we recalibrate our routines through this increasingly digital life, we choose only the best support staff. We want appliances, products and services that are smart enough to enable a new reality spent mostly at home.

“Brands that solve life’s frustrating problems are leading the first path to relevance.”

Others win us over almost by magic, increasing relevance by speaking more to people’s hearts than their heads. Customer obsessed and distinctively inspired, these are the names that turn customers into fans, loyalists and collectors. Devotion and demand like this are born from experiences that make people feel good about themselves, whether by providing easy access to escape or luxury that makes us feel alive and special.

Then there are those relentlessly relevant all-stars that somehow do both, hitting us simultaneously in the head and the heart. It’s because they are easily personalized, making us feel like they actually know us. They connect us to our families, work and the world. They help us discover communities of others who share the same passions. They fill our intimate spaces with stories and sounds from the outside. They help us fulfill our goals to find happiness and strength. These are the brands brightening the world, every single day.

Want to get your organization fit for the future working landscape?

The past year has shown the critical capacity organizations need to build for change. The COVID-19 crisis accelerated many organizations’ re-examination of their ways of working and cultural norms. It also introduced a profound new set of forces of organizational change, putting many organizations’ culture and resilience to the test.

To thrive today, companies need to evolve from traditional to transformational change management across all levels of the organization in order to support long-term growth and build resilience.

The latest research from our Organization & Culture practice looks beyond the self-evident insights of 2020 to propose a way forward for leaders driving transformation and how to make an organization fit for change.

This report provides deeper insights on:

• The critical new forces of cultural change shifting the landscape and shaping transformation for years to come
• A new change model that tracks an organization’s ability to transform across multiple measures
• The three primary areas where leaders should invest to help their organizations become fit for the future working landscape
• How to identify your organization’s fitness level and the kind of work needed to strengthen it for transformation
• The connection between an organization’s change fitness level, its ability to take on transformation and positive financial outcomes

Download the report below.

Watch the webinar replay for advice on where and how you might focus your efforts to build the cultural resilience needed to drive your company’s transformation forward. Slides from the webinar are available here.

The research report – “Catalysts in Action: Applying the Cultural Levers of Transformation” – that informed this webinar session can be downloaded here.

If have any questions or would like to learn how our Organization & Culture practice helps clients identify a clearer path to a cultural transformation that thrives on change and powers growth, contact us today.

COVID-19 has forced the biggest acceleration in digital transformation. With organizations now grappling with the challenge to build pandemic-proof models and cultures across industries and regions to ensure better resilience, many are unsure where to start – or, if transformation is already underway, where to go next.

Our latest research with business leaders from around the world offers an actionable playbook for driving cultural change, helping organizations to focus their efforts and ensure culture is fully aligned to support transformation. Organizations that have the necessary adaptive culture will not only survive and innovate in these unprecedented times but will find opportunities to turn to their advantage and thrive.

In this report you will learn:

• Why culture – and taking a human-centered approach – remains a key element in any successful transformation
• How to determine key cultural levers on which to focus, based on your organization’s greatest needs for cultural change
• The critical characteristics for leaders to embody in bringing their organizations along on the transformation journey
• Best practices and stories of how other companies are moving forward

Download the report now.