Summary

Prophet’s creative work is grounded in the belief that uncommon growth demands uncommon creativity. 

Our team has grown—bigger than ever across our four global studios—to reflect the new challenges brands face, bringing in new talent and expanding our capabilities to meet a broader range of client needs.  

From AI-driven identity systems to immersive campaigns and experiences, we aim to inspire and transform. Every project begins with brand strategy and purpose, helping us tell authentic stories that go beyond what a brand sells to show who they are. As demand grows for creative that bridges strategy and execution, we deliver bold, results-driven work that builds equity, drives growth and elevates brands and businesses in a fast-moving world. 

Work Featured in Prophet’s Design Reel

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JetBlue: Redefining Airline Expectations 

JetBlue has always done things differently—its brand needed to reflect that. Prophet helped evolve JetBlue’s identity to challenge how airlines are “supposed” to act, look and speak. The result? A bold, unmistakable brand that defies convention and elevates the customer experience.

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UBS: Energizing 60,000+ Employees Through Brand

After UBS acquired Credit Suisse in 2023, we helped management reaffirm UBS’s status as a foremost global financial institution. We created the central idea of “Craft,” and executed it through a new brand expression, customer experience initiatives and a global creative campaign.

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Abu Dhabi: A Destination Brand That Moves at Your Pace 

To position Abu Dhabi as a world-class cultural and leisure destination, Prophet developed a new brand and campaign: “Experience Abu Dhabi. Find Your Pace.” With a bespoke logotype, dynamic visuals and a human-centric image library, the brand invites the world to explore the emirate’s rich offerings.

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AEG: Challenging the Expected in Home Appliances

To help AEG stand out in a functional category, Prophet refreshed the brand with a bold new strategy: “Challenge the Expected.” We expanded its iconic red palette, introduced expressive characters and launched a 360° brand experience at IFA 2024.  

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Invesco: Editorial Thinking for a Client-Centric Brand

Prophet helped Invesco evolve its brand with an editorial mindset by introducing expressive typography, CGI-enhanced visuals and a distinctive tone of voice: “The Intelligent Conversationalist.” A global employee campaign and new EVP brought the transformation to life.

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MB Bank: A Bold Identity for a Digital-First Future

To mark its 25th anniversary and transformation into a digital-first bank, MB partnered with Prophet to launch a new brand: “Intelligent Banking. Enriching Your Future.” The refreshed identity fueled growth, earned industry accolades and attracted over 8 million new customers.

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Companies that don’t just listen to their customers, but embrace them as true partners are those best poised to achieve commercial and brand success today. After more than one year of intense consumer research, surveying more than 55,000 customers around the world, MetLife found one universal truth: consumers are overwhelmed with the pace of change and looking for a trusted partner to help them navigate it.

In the most significant change to the MetLife brand in over 30 years, MetLife’s rebranding brings to life its role as a trusted partner to its customers as they navigate life’s twist and turns. With new visual branding, a new tagline  and a new take on its customer experiences, the brand is demonstrating its commitment to its customers.

Prophet Works with MetLife on Historic Rebrand

Prophet is proud to have worked with MetLife to develop a new logo and visual branding that reflects the new direction of the company and its new tagline “MetLife. Navigating life together.”

Creative Review noted in its recent article: “The rebrand forms part of a wider strategy to put customer experience at the heart of the business. Prophet says the symbol represents the idea of a lifelong partnership between MetLife and its customers.”

“MetLife’s rebranding brings to life its role as a trusted partner to its customers as they navigate life’s twist and turns.”

Campaign magazine wrote: “Long synonymous with Snoopy and the Peanuts gang, the company will phase out the use of those comics characters. A blue and green stylized “M” will now serve as the logo, alongside a multichannel visual identity and a new tagline.”

It added: “The new look was created by agency and brand consultancy Prophet, which was heavily involved in helping MetLife redefine its overall brand strategy late last year, a move that helped trigger the decision to rebrand.”

The rebrand has attracted a lot of attention across the insurance industry and in the media. We are thrilled to partner with MetLife to help bring their new company vision to life. You can read more about the rebrand in Advertising Age, Bloomberg and Adweek.