Jenneva Vargas

Jenneva is a Sr. Director of Martech at Prophet, based in Austin, with over 16 years of experience driving digital strategy, advanced analytics, and marketing technology innovation. She is recognized for translating complex data into actionable insights that fuel growth, elevate customer experiences, and optimize performance across channels. At Prophet, she leads SEO/AEO initiatives and builds robust analytics frameworks that empower brands to make confident, data-driven decisions in an evolving digital landscape.

Across her seven years with Prophet, she has partnered with clients including Thrivent, TruStage, PWC, Beckton Dickinson, NVIDIA, Dayforce, and Trellix to uncover growth opportunities, elevate customer experiences, and drive full-funnel performance.

She holds a B.A. in Mass Communications from Texas State University and an Applied Marketing Analytics Certificate from Northwestern University’s Kellogg School of Management.